General Medicine, a San Francisco company that sells medical care through an online store with prices shown up front, has raised $120m in a Series B round led by Andreessen Horowitz. The company announced the round on 6 October 2026.
Vineeta Agarwala, a general partner at Andreessen Horowitz, led the investment. Matrix, VXI Capital, Eli Lilly and Company, Mercy Health through Granger Management, and BoxGroup also took part. The round brings General Medicine's total funding to $152m. The company did not disclose a valuation.
With the round, co-founder TJ Parker took over as chief executive in October 2026. Ashwin Muralidharan, the founding chief executive, became chief product officer, and co-founder Elliot Cohen is president.
“When a customer can actually see their options and the price, the rest of the system has to compete,”Elliot Cohen, President, General Medicine
What General Medicine does
General Medicine describes itself as a healthcare store. Customers can search, compare and buy care, with insurance and cash prices shown before they decide. Its catalogue lists more than 2,900 products and services, covering medications, lab tests, telehealth, specialist e-consults and selected in-person visits and procedures.
Customers can buy directly, book a same-day consultation with a licensed clinician or use an AI chat to explore symptoms and options. The company says patient history carries across each route and that licensed clinicians make the final decision where clinical review is needed. It collects customers' medical records; the average record spans 11 years and is shared with clinicians as a prioritised summary.
The company launched nationwide in May 2025. It says hundreds of thousands of people have signed up, including commercially insured, Medicare and Medicaid patients, and that 83% of customers say it helped them deal with a health need they had been putting off. Those are company figures.
Who is behind it
Parker and Cohen co-founded PillPack, the online pharmacy that Amazon bought for $1bn, according to Fortune. They started General Medicine in 2023 with Muralidharan, a former Amazon colleague who had been chief of staff to Amazon's top healthcare executive.
Parker had been a general partner at Matrix, where he led General Medicine's early rounds, and he remains a venture partner there. He has sat on the board since the company was founded. In the announcement, Cohen said that when customers can see their options and prices, the rest of the health system has to compete.
What the money is for
General Medicine said it will use the money to add more categories of care to the store and to build out the shared product catalogue that underpins its pricing, comparison and clinical matching. HLTH reported that the plans include medical imaging and more outpatient procedures.
The catalogue reconciles the different ways that providers, payers and pharmacies describe the same service. The company said the same infrastructure will let AI agents shop for care on a person's behalf, with clinicians involved where needed.
The funding so far
General Medicine launched publicly in May 2025 with $32m in funding led by Matrix, Fortune reported, with BoxGroup, Founder Collective, VXI Capital and JSL Health Capital also investing. Signalbase lists that round as a Series A. Matrix, VXI Capital and BoxGroup returned for the Series B; Eli Lilly and Mercy Health were not among the backers Fortune listed in 2025.
Company website: generalmedicine.com