Loora, an Israeli startup that makes an AI-powered app for practising spoken English, has raised $22m in a Series B round, Calcalist's CTech reported on September 16, 2026.
Union Tech Ventures led the round. vgames joined as a new investor, and existing backers Emerge, Hearst Ventures and QP Ventures also took part. The company did not disclose a valuation.
The round takes Loora's total funding to $43.25m, according to co-founder and chief executive Roy Mor in an interview with Pulse 2.0. CTech and Ynet rounded the figure to $43m.
“Those who already speak English tend to underestimate the scope of opportunities it unlocks. For most of the world, English is the most significant gateway to advancement, a better job, university admission, or a completely different future.”Roy Mor, CEO, Loora
What Loora does
Loora gives each learner an AI tutor for open-ended spoken conversations in English, with feedback on pronunciation, grammar and fluency. Rather than a fixed sequence of lessons, users talk about subjects they choose, and the system adjusts to their level, interests and goals.
The company says more than 15 million people have used the app. Mor told Pulse 2.0 that learners have had more than 250 million interactions with the tutor; Ynet cited a figure of over 200 million. According to CTech, most users are between 25 and 55, and 72% use the app to improve their career prospects.
Loora says it uses the data from those conversations to work out which kinds of practice keep learners engaged and help them improve, and to adjust each user's path. It argues that general-purpose chatbots can hold a conversation but are not built to run a long, structured learning process.
Over the past year Loora also built a business-to-business offering, in which companies, governments and universities pay for access for their staff or students. CTech reported more than 100 such partners; Mor put the number at more than 150 organisations in his Pulse 2.0 interview. The app costs about $10 a month, according to CTech, compared with roughly $50 an hour for a private tutor.
Revenue and growth
Loora said its revenue more than doubled over the past 12 months and that annual recurring revenue had reached the tens of millions of dollars. It did not give an exact figure.
The company plans to double its headcount from 30 to 60 within six months, Mor told Pulse 2.0, with most hiring in AI research, engineering, product and learning science. Most staff will work from Loora's offices in Tel Aviv, CTech reported. Ynet said the company also plans to grow in the US, Europe, Asia and South America.
The funding so far
Loora was founded in 2020 by Roy Mor and Yonatan "Yonti" Levin, who met on their first day of military service and later served together in the Sayeret Matkal unit, according to Ynet. Both studied at Tel Aviv University. Mor is chief executive and Levin is chief technology officer.
The company came out of stealth in 2023 with a $9.25m seed round. In February 2024 it raised a $12m Series A led by QP Ventures, with Hearst Ventures, Emerge and Two Lanterns Venture Partners taking part. At the time, CTech reported, it had 14 employees.
Company website: loora.ai