Atomic, a Boston company that makes AI software for supply chain planning, said on 29 September 2026 that it had raised $12.5m in a Series A round co-led by Klass Capital and Madrona.
Adrian Schauer of Klass Capital and Matt McIlwain of Madrona joined Atomic's board alongside Jon McNeill, the former Tesla president whose venture firm DVx Ventures incubated the company. Atomic's backers also include Alumni Ventures and Sandberg Bernthal Venture Partners. The company did not disclose a valuation.
TechCrunch reported that the round took Atomic's total funding to just over $15m.
“Most companies can't justify building the kind of planning engineering team we had at Tesla. They're still running critical parts of their business through legacy software, hundreds of spreadsheets and individual heroics. Atomic gives them that capability as a product.”Michael Rossiter, Co-founder and CEO, Atomic
What Atomic does
Atomic sells planning software to companies that make and sell physical goods. It gives planning teams a product-level model of their business, recommends how to respond when demand or supply changes, and can place the resulting orders. It runs alongside a company's existing ERP system rather than replacing it, and the company said its sales and operations planning layer can be set up in about 30 days using data customers already hold.
Its AI agent platform, Nucleus, is used by customers for tasks such as preparing for sales and operations planning meetings, answering inventory questions and checking supply risk.
Atomic was founded by chief executive Michael Rossiter, chief product officer Neal Suidan and chief technology officer Jeff Goodrich. The three led sales and operations planning at Tesla during the Model 3 ramp-up and built a 50-person planning engineering team there.
Customers and traction
For DashMart, DoorDash's convenience store business, Atomic now automates 90% of purchasing across hundreds of sites. The company said DashMart moved onto its software in about three months, and that the DashMart team used it to write new rules for choosing between primary and backup suppliers in about an hour.
Nick Palefsky, director of new business verticals at DoorDash, said in the announcement that turning a forecast into the right purchase at the right site relied on judgment the company had built up over years, and that Atomic was how DashMart applied that judgment across its network every day.
Good Chop, HelloFresh's meat subscription business, used Atomic to cut the inventory it holds from eight or nine weeks to four while more than doubling revenue. Other customers include Starface World, OOFOS, LMNT and Vincero.
McNeill told TechCrunch that Atomic's annual recurring revenue had grown fivefold since the start of the year. The company did not give revenue figures or a headcount.
What the money is for
Atomic said it would use the funding to turn its product from a planning and decision-support tool into what it calls a control system, linking a company's business goals to the purchasing and production decisions it makes every day, with AI agents doing more of the routine work.
The money will also go towards expanding Nucleus and supporting larger enterprise deployments. Madrona's McIlwain said in the announcement that the firm had first backed Atomic at the seed stage, about a year and a half before this round.
Daniel Klass, founder and managing partner of Klass Capital, said customers trusted the software with daily operating decisions and were asking for more. McNeill said AI now made it possible to give companies a system that could make and carry out decisions, not only better forecasts.
Company website: atomic.supply