Edra, a startup that builds AI agents on top of a company's own operational data, announced a $30m Series A in March 2026. Sequoia led the round, according to Tech.eu, Digital Today and The Tech Buzz. Tech.eu named 8VC and A* as the other investors, and The Tech Buzz also listed Kevin Hartz, the founder of A*.
The company was founded by Eugen Alpeza and Yannis Karamanlakis, who both previously led Forward Deployed AI Engineering at Palantir, a function they started in the data company's London office, Tech.eu reported. Digital Today said the two met at university about 13 years ago. No valuation was disclosed.
“Their dynamic as a founding duo is a genuine superpower.”Luciana Lixandru, Partner, Sequoia
What Edra does
Edra's software reads the systems a business already uses, such as support tickets, emails, logs and chat histories, and works out how work actually gets done. It then turns that into instructions that people can read and edit. Edra calls the result "Living Playbooks", which it says update as the business changes, so that AI agents can follow current practice rather than an out-of-date manual.
Tech.eu listed three early uses: IT service management, customer technical support, and sales enablement, where the source material is call transcripts. The Tech Buzz noted that the company remained guarded about product specifics when it came out of stealth.
Customers and early results
HubSpot, ASOS and Cushman & Wakefield are running Edra in production, according to Tech.eu. The only results it gave were for HubSpot, where Edra analysed 150,000 support conversations, surfaced more than 600 knowledge base updates and cut human handoffs by 12%. Those figures came from the company's announcement and were not independently checked.
Edra did not disclose revenue, its headcount or its headquarters in the material reviewed here. Reports differed on where it is based, so this article does not give a city.
Who invested
Sequoia partner Luciana Lixandru said in the announcement: "Their dynamic as a founding duo is a genuine superpower." She also said that what struck her when she first met the pair was not only what they had built but how they work together, and called Alpeza one of the most commercially gifted people she had met.
The Tech Buzz put the round in context with PitchBook data that it said showed a median 2026 enterprise software Series A of about $18m, which would make Edra's round roughly two-thirds larger than typical. That comparison is the outlet's, not the company's.
Tech.eu did not say what Edra plans to spend the money on, and no use of funds was stated in the sources reviewed.
A crowded field
Edra is one of many startups trying to give AI agents the context they need to work inside large companies, where the knowledge of how a process really runs is often spread across inboxes, ticket queues and the heads of long-serving staff. Its pitch is that this knowledge can be recovered from the exhaust of everyday work instead of being written up by hand.
Whether the approach scales beyond its first customers will depend on results like the HubSpot figures being repeated in other settings, something the company has not yet reported.
Company website: edra.ai