Higgsfield, a San Francisco company that makes an AI platform for producing images and video, has extended its Series B round with new investment from the growth firm TCV and the chipmaker NVIDIA. The company announced the extension on 23 October 2026 but did not say how much it raised or whether its valuation changed.
The extension builds on the Series B that DST Global led in August. Entrepreneur India reported that the August round raised $400m at a $5.4bn valuation. Goldman Sachs Alternatives, Tribe Capital, AI Capital Partners, Smash Capital, GFT Ventures and Valor Capital also took part in the extension, according to the release. Entrepreneur India said this is NVIDIA's first investment in the company.
“Every brand, studio and creator now needs more visual content than traditional production can supply, and a new category is forming to meet that demand.”Alex Mashrabov, Co-founder and CEO, Higgsfield
What Higgsfield does
Higgsfield sells to brands, advertising agencies, film and video studios and professional creators. Its platform brings together video, image and audio models from several developers with the company's own creative tools, so that teams can turn one idea into finished commercial work. The company says brands, including Fortune 500 companies, use it to turn a single campaign concept into as many as 100 ad variants for different markets and platforms.
The company says it has more than 40m users in 238 countries and territories. The United States is its largest single market and Europe its largest region by usage. It says it processes 12 trillion tokens across 150m generations every month.
Higgsfield was co-founded by chief executive Alex Mashrabov, chief technology officer Yerzat Dulat and Mahi de Silva. Mashrabov previously co-founded AI Factory, the computer vision company behind Snapchat's Cameos and face filters, which Snap bought in 2019. Higgsfield is based in San Francisco and keeps close ties to Kazakhstan, where Dulat is from, through the Astana Hub technology park. The release calls it Kazakhstan's first AI unicorn.
Growth claims
Higgsfield says it crossed $1bn in annualized revenue in September, about 18 months after launch. It says enterprise is its fastest-growing business, growing more than 100% month over month, and that revenue under contract from business customers has grown tenfold since June. The company also cited spending data from the finance platform Ramp that it says shows Higgsfield as the fastest-growing image and video AI vendor. These figures come from the company and have not been independently verified.
In the release, the company argued that visual content is a richer business than text for AI applications. It cited industry estimates that generative video earns $30 to $150 per million equivalent tokens, against $0.15 to $0.60 for text, and noted that a single advertising campaign usually needs many versions and translations.
Why NVIDIA and TCV
Higgsfield has run on NVIDIA hardware throughout its life, from L40 and A40 chips through the Hopper and Blackwell generations, and says it is now moving to NVIDIA's Vera Rubin systems. It also uses NVIDIA's Dynamo software to run inference on its own GPU infrastructure. Entrepreneur India noted that the announcement coincided with NVIDIA chief executive Jensen Huang's first visit to Kazakhstan.
Rev Lebaredian, a vice president at NVIDIA, said the application layer is where AI tokens become useful and described the two companies' work as turning compute into creative work. TCV founding general partner Jay Hoag compared the company to media platforms the firm has backed before, including Netflix, Spotify, Facebook, ByteDance and Electronic Arts.
Higgsfield said the money will go to product development, global infrastructure, hiring and expanding its go-to-market teams.
Company website: higgsfield.ai