Aya, a Saudi Arabian fashion e-commerce company, raised a $7m (SAR 26m) Series A round, announced on 16 April 2026. RAED Ventures led the round. Nuwa Capital, Sanabil Investments, Joa Capital and Khwarizmi Ventures also invested, along with other investors the reports did not name. Wamda describes Sanabil as a company of the Public Investment Fund. No valuation was disclosed.
Aya said it will use the money to expand into new product categories and to extend its demand-driven production model to wider segments of fashion and lifestyle.
How the model works
Aya designs products, tests them with customers and makes only the items that draw strong demand. According to Wamda and TechMoran, the company tests more than 700 designs each month and uses real-time customer engagement to decide what to produce, validating demand within hours. BridgeMena described it as a demand-driven, data-powered model that launches trends in real time and invests only in products with clear customer engagement.
Manufacturing runs through a distributed network of producers, which the company says supports faster production cycles and competitive prices without large inventory commitments. The company first validated the model in the abaya market, which the announcement valued at $3bn.
The company and its traction
Aya was founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar. Wamda reported that it is based in Saudi Arabia without naming a city, while BridgeMena said it was founded in Riyadh. It employs more than 60 people.
The company said it has served more than 100,000 customers and grew nine times year on year. BridgeMena also reported 500,000 monthly active users on the platform. These figures come from the company's announcement, and the reports did not give revenue, order volumes or the period the growth rate covers.
The funding so far
Aya's earlier funding was a $1.6m seed round in March 2025, led by Khwarizmi Ventures. RAED Ventures, Joa Capital, FENA Holdings, Turki Alrajhi and angel investors also took part in the seed round, according to TechMoran.
The reports did not state a total funding figure. Adding the seed round to the new Series A gives $8.6m, but that is a sum of the two disclosed rounds rather than a reported total. BridgeMena noted that this is the second round RAED Ventures and Khwarizmi Ventures have done together.
What comes next
The announcement framed the Series A as a step from a single validated category into a wider range of fashion and lifestyle products. BridgeMena reported that the company plans to expand into new fashion categories across the Gulf, hire talent, grow its supplier network and improve its operational systems. Arab Founders added that the money would also be used to scale operationally and geographically.
The reports did not name the new categories or give a launch schedule. None of the three articles quoted a named executive or investor, so this article has no direct quotes.