Origin, a London company that sells AI software to help multinational employers manage employee benefits, announced a $30m Series A+ on 25 March 2026. Notion Capital led the round. Felix Capital, Acadian Ventures and existing investors took part, according to Tech.eu and The Next Web.
HSBC Innovation Banking UK provided growth financing alongside the equity, The Next Web reported, though the amount was not disclosed. The $30m figure here covers the equity round as announced. Origin has raised more than $50m within the past year, according to Tech.eu.
“Employee benefits is one of the last major enterprise functions still left behind”Andy Leaver, Operating Partner, Notion Capital
What Origin does
Origin calls its category Enterprise Benefits Intelligence. Its platform pulls data from policies, contracts, renewals, broker reports and vendor platforms into a central layer that HR and benefits teams can query in real time, The Next Web reported. The AI engine behind it is branded Cuido. Notion Capital's announcement said the product helps organisations see what they offer, what they pay and where they are exposed.
The Next Web said Pfizer, Comcast, BP and Boston Consulting Group were co-creation partners that paid from the start and helped shape the roadmap. It also described an unnamed client that merged 13 local insurance policies into one regional plan and cut costs by 20%, and an unnamed finance chief who estimated annual benefits spending of about $750m and expects savings of around $75m. These are company-supplied examples.
The founders and earlier rounds
Chris Bruce is co-founder and chief executive, and Pete Craghill is chief technology officer. The Next Web said both built Thomsons Online Benefits, later renamed Darwin, which Mercer bought in December 2016. Neither source gave Origin's founding date or its headcount.
The Series A+ came nine months after the company's Series A. The Next Web reported that the earlier round was $21m in May 2025, led by Felix Capital at a $106m valuation. No valuation was given for the new round.
Who invested
Andy Leaver, an operating partner at Notion Capital, wrote in the firm's announcement: "Employee benefits is one of the last major enterprise functions still left behind". He said Notion was proud to lead the $30m Series A+, doubling down on its investment from nine months earlier.
Notion's post said Origin had launched less than a year before the announcement and had won and delivered for some of the world's most complex organisations, none of which it named.
What the money is for
Origin said the money will go to deeper integrations with human capital management systems, so that employees can reach benefits information in the tools they already use. It will also build out a partner ecosystem of brokers, insurers and consultants who serve the same multinational clients, offering them tools and data-driven insights.
Bruce said in the Tech.eu report that AI now makes it possible to bring together fragmented, complex data into a system.