ORO Labs, which sells AI-based procurement orchestration software to large enterprises, announced on 12 March 2026 that it had raised $100m in Series C funding. Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives led the round.
Existing investors Norwest Venture Partners, B Capital, XYZ Capital and Felicis participated. Mike Gregoire of Brighton Park Capital and Clare Greenan of Goldman Sachs will join ORO's board. Fortune reported that the company declined to disclose its valuation and that the round brings total funding to $160m.
“Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more, and to make employee and supplier experiences easier”Sudhir Bhojwani, Co-Founder and CEO, ORO Labs
What ORO does
Fortune described ORO as a Silicon Valley startup that is five years old, and SiliconANGLE said it was founded in 2020. Its software sits on top of a company's existing enterprise resource planning and procurement systems rather than replacing them. Fortune called it an intelligent front door that uses AI agents to route requests, check compliance and automate manual steps.
SiliconANGLE said the platform provides a central intake and orchestration layer connecting employees, procurement teams, finance systems and suppliers, with capabilities such as request intake, approval management, sourcing coordination, supplier onboarding and risk management. It also keeps records of approvals and policy checks for traceability.
Co-founder and chief executive Sudhir Bhojwani, who spent nine years at the procurement software company Ariba, told Fortune that existing procurement software is designed as systems of record rather than systems of action.
Customers and results
ORO says its platform is deployed in more than 100 countries and serves Fortune 500 companies in life sciences, financial services, consumer products, manufacturing, energy and telecommunications. Named customers include Coca-Cola, Siemens Energy and Novartis; Fortune also listed Pfizer, Thermo Fisher Scientific and Booking.com.
The announcement said the funding follows a year of 300% revenue growth. Bhojwani told Fortune that ORO's software helped one global pharmaceutical company with roughly $20bn in procurement spending cut supplier onboarding from more than 30 days to under 10, and cut manual purchase-order compliance checks from 36 hours to six minutes. Those are figures from the company and an unnamed customer.
What the money is for
ORO said the capital will accelerate its expansion, advance its product and scale customer success and deployment worldwide. Fortune said it also plans to build out product capabilities and add to its team.
Greenan said ORO is pioneering the modernisation of procurement using next-generation AI while preserving the context, controls and standards that large global enterprises rely on. Gregoire told Fortune that earlier generations of procurement software relied on rigid decision trees that broke down at enterprise scale.
Bhojwani founded ORO with Lalitha Rajagopalan, who leads strategy and operations, and Yuan Tung. The sources reviewed did not give ORO's headcount.
Fortune also reported that Bhojwani said one unnamed Fortune 500 energy company, with roughly $40bn in annual revenue, had a procurement process with 20 million human touchpoints a year before it adopted ORO's software, which he offered as an example of the manual work the platform targets.
Company website: orolabs.ai