ZyG, an Israeli startup that sells an AI-agent operating system for direct-to-consumer brands, announced a $60m Series A on 5 May 2026. Accel led the round, with Felix Capital, Bessemer Venture Partners and Lightspeed Venture Partners and other new and existing investors taking part.
Calcalist reported that the round values the company at $500m, about a year after its founding. Unite.AI carried the same figure without naming a source, and CFOtech said the valuation was not disclosed. The company's own release did not give one, so the number should be read as a media report.
Sonali De Rycker, a partner at Accel, is joining ZyG's board. The release was datelined Tel Aviv, Israel, and Shopifreaks described ZyG as Tel Aviv-based.
“Shopify and Amazon opened the door for anyone who wants to start selling online.”Omer Kaplan, CEO and co-founder, ZyG
Who invested
According to Calcalist, existing backers that took part include Lightspeed, Viola Ventures, Bessemer, Access Industries (through its Clal Tech arm), Stardom Ventures, Emerge, Disruptive AI and Jibe. New investors include Felix Capital, O.G. Venture Partners, QP Ventures and Assaf Rappaport, chief executive of cloud security company Wiz.
Unite.AI reported that the Series A followed an earlier $58m raise announced about two months before, bringing total disclosed funding to $118m. It gave no investors or other details for the earlier round.
What ZyG does
ZyG OS is described as an agentic operating system for direct-to-consumer brands and product inventors. It identifies products with the potential to scale and then runs the functions needed to scale them: store building and branding, ad creative and campaigns, user acquisition and organic growth, conversion and retention, and logistics and supply chain coordination.
According to the release and CFOtech, brands go through an agentic product-market-fit test that produces a proprietary ZyG Score, a prediction of scale potential, before they join. CFOtech added that a shared data layer feeds the AI agents and predictive models, and that brands pay on a pay-as-you-grow basis, keep their intellectual property and revenue, and can reach cohort-based financing if they score highly.
Omer Kaplan, chief executive and co-founder, said: "Shopify and Amazon opened the door for anyone who wants to start selling online." The release then argued that scaling is the harder problem. Calcalist quoted him saying that shifting from selling to scaling remains overwhelmingly complex, and describing ZyG OS as an end-to-end solution.
Founders and team
The company was founded in 2025 by executives and employees from ironSource, the Israeli software company that later merged with Unity, along with AI and cybersecurity experts from an Israeli cyber unit, according to the release. Calcalist named Tomer Bar-Zeev as chairman, Kaplan as chief executive, Assaf Ben Ami as chief financial and operating officer, and Nadav Ashkenazy and Daniel Shinar as further founders.
Calcalist said ZyG has 65 employees and ranked it fourth on its 2026 list of the most promising startups. De Rycker said in the announcement: "The industry has spent years perfecting how we sell online, yet scaling remains fragmented and fragile."
The sources did not state a specific use of the new money. The $11bn figure in the release refers to ironSource's valuation when it listed in New York, not to ZyG.